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Chalet duplex de ski |
A certain 'fatigue' was emerging within the group for the final day of our Dubaï tour. It must be said that in 10 days, moreover to have been extremely well received by the majority of hotels that we visited, we have been impressed by their magnificence. Could we be still surprised? It must be recognized that yes.
Few hotels in the world can boast of having rooms with a unique view of Mall Emirates’ ski runs from the living room and on a swimming pool from the bedroom, in the middle of the desert. Did you dream about it? The Emiratis did it!
Effectively, Kempinski Hotel Mall of the Emirates is the world's third largest indoor ski resort with one of the world's longest indoor ski slopes and the biggest covered snow park.
Ideally situated on Sheikh Zayed Road, at the crossroads of New Dubai, the Marina district and Jumeirah beach, Kempinski Mall of the Emirates also links to Majid Al Futtaim’s signature mall of the same name. It is
Majid Al Futtaim is known for partnering with some of the most established hotel groups, often strategically positioned next to its malls. The Kempinski Mall of the Emirates is no exception. Kempinski is one of the world’s oldest luxury hotel chains and synonymous with the highest levels of service and style. The Kempinski Hotel Mall of the Emirates, was the first that the brand launched in Dubai.
Rooms, public places, services
Construction commenced in 2005, followed by the designs of the Wilson Associates firm. The Hotel doors opened for the first time on the 6th of April 2006. Moreover, 13 meeting rooms offer natural daylight and cater for gatherings, small or large, for up to 300 guests.
There are also 2 chichas lounges, a tapas bar named “salero Tapas & iodega” and 80 restaurants inside the shopping mall.
It has393 deluxe rooms & suites spread over seven floors with, among other things, rooms of up to 657 ft², suites of 753 ft² to 1722 ft², 15 ski chalets of 484 ft² to 2454 ft² with butler, and one presidential suite of 3229 ft².
Comparing client service and management between Dubai and Europe, Arjun Jayaram thinks in Dubai they work as hoteliers and in Europe we work as financiers.
To serve clients, the Kempinski Mall Emirates has some 450 employees of 50 nationalities (Majority Indians people).
Prices, revenue and segmentation
A double room costs about 550$, a suite 750$, a ski Chalet with butler 5500$, and the presidential suite 7000$
As apparently all hotels in Dubai, customers come mainly from The GCC, then African, European and Russian Market, even if the Russian crisis has been deeply affecting a part of their revenue.
Segmentation is 60% leisure & 40% corporate.
The occupancy rate is 85% and the ADR 1200$.
Innovation
Ipads had been installed in all rooms. Guests can book services or a delicious dinner in advance.
And all rooms are connected to the housekeeping service with a bell to inform the cleaning staff that the room needs cleaning.
The future
In the Middle East, a hotel is considered to be an old establishment after one year. So, the Kempinski Mall Emirates will launch an important renovation policy.
We are a part of this future
We would like to thank the university of Cergy Pontoise for organizing this trip.
This article was written by Fabrice Passebosc-Faure, Lorine Myard, Aurelie Guyader et Alice Ardisson
